Liz Alton

Content Strategy Hacks: 12 Questions for Scoping a Thought Leadership Initiative

content strategy

Focusing on your content strategy puts your larger thought leadership initiative into perspective.

As a content strategist and marketing writer, I spend a significant amount of time helping companies create and launch the nebulous “thought leadership initiative.” Being a thought leader in your space is critical; after all, people want to buy from the experts and content provides an evergreen and always-on way to display your expertise. […]